Discovering Key Insights for Success

As the leading agency in Bosnia and Herzegovina for marketing, media, and social research, PRIZMA agency provides comprehensive services covering all research phases, from design to result presentation.

Our expert team offers various types of research, including applied and theoretical social research, marketing and advertising research, media research, and policy studies and analyses. Through different data collection methods such as quantitative research (surveys) and qualitative research (focus groups, interviews), we ensure that the collected information is reliable and relevant to your needs.

In addition, the PRIZMA agency offers highly sophisticated statistical data analysis, modeling, policy analysis, and desk analysis, providing you with a deeper insight into your business and the market. Regardless of your needs, we have rich experience in research, such as product testing, mystery shopping, advertising research, customer satisfaction, marketing segmentation, and much more.

At PRIZMA agency, we work with leading research methodologies and tools, providing you with reliable results and solutions that will help you make informed business decisions. Our team of experts is here to support you through all research phases, from planning to result interpretation.

When you face challenges in your business, the PRIZMA agency is here to help you see your problems through the lens of data obtained from scientific research. Our institutional memory of research conducted over the past 27 years allows us to provide you with valuable insights into the local and regional social, economic, and political situation.

Take a step forward and harness the power of research with the PRIZMA agency. Let our expertise guide your business to success!

Values That Define Us

First and foremost, we uphold the value of openness and transparency. We want our clients to trust us and know that they will receive unbiased information, whether it’s what they want to hear or not. Every phase of the research, from start to finish, will be transparent to our clients. We encourage them to verify, ask questions, and be involved in the research process at all times.

Quality is the foundation of our work. We are aware that the most crucial aspect of research lies in the data collection process itself. Therefore, we have devoted great attention to uncompromising quality control. Our agency adheres to the highest international research standards and has developed its own ethical quality code. Additionally, we respect the codes of renowned organizations such as ESOMAR, AAPOR, and WAPOR. Our goal is to ensure the complete validity, reliability, and objectivity of the data and analysis.

Value for money is one of the key factors we consider important. We understand that research, whether it’s marketing, media, or social research, can be expensive. Therefore, we strive to provide the best value for our clients’ investments. We use our own resources, staff, and infrastructure to ensure competitive prices with excellent product and service quality. Our technological infrastructure contributes to better data collection and analysis quality.

Meeting deadlines is vital in today’s business world. We understand that timely, reliable information is key to success. That’s why we respond quickly and mobilize our resources to meet our clients’ demands as quickly as possible. Our reputation is based on meeting deadlines and ensuring high-quality work, and we are always here to provide additional consultations without further obligations after the job is done.

Quality assurance is our hallmark. We take pride in our long list of clients who often return and continue to work with us. This is the best proof that PRIZMA agency adheres to all the stated values. We provide our clients with a guarantee that the research is conducted in line with best practices and standards. If any irregularities are discovered, we are here to investigate and rectify them as quickly as possible, at no additional cost.

With all these values, PRIZMA agency continues to grow and develop. Over 27 years of existence, we have built a reputation as a reliable research partner. Thank you for being with us on this journey. Stay with us as we continue to provide valuable information and insights on research projects that shape the world around us.

27 Years: Through Success, Experience, and Growth

With pride, we can say that we are one of the first professional research agencies in the territory of Bosnia and Herzegovina, established back in 1996. Already then, we recognized the importance of providing quality research services, and we began building the foundations of our agency. Over the past 27 years, we have gained the trust of more than 300 different clients and conducted over 700 research projects. Our expertise and reliability have resulted in a broad geographic reach, conducting research not only in Bosnia and Herzegovina but also in other countries of the former Yugoslavia.

Today, PRIZMA Agency is evolving into a regional company with the capacity to independently conduct research in multiple countries, including Croatia, Serbia, Montenegro, Kosovo, North Macedonia, and Albania. Our network of collaborators and offices enables us to provide comprehensive research solutions in a broader regional context.

What sets us apart is our team of experts, consisting of experienced and well-trained researchers and specialists in various fields. Our institutional memory encompasses rich experience from the past 27 years of research, providing us with a unique insight into the local and regional social, economic, and political situation. Our team takes pride in delivering reliable and precise research solutions in every phase of research, from design and data collection to statistical analysis and results presentation.

When you collaborate with PRIZMA Agency, you get more than just research services. You get a partner who understands your needs, ensures quality and reliability, and provides expert insights for your decisions. Our reputation is built on respecting deadlines and ensuring high quality.

In this blog, we’ve introduced you to our story, but the story continues. PRIZMA Agency is constantly growing and evolving to continue delivering the best research services to our clients. Stay with us because we will continue to bring you valuable information and insights about research projects that shape the world around us.

Thank you for being with us on this journey. Your trust inspires us to keep advancing and meeting your needs. Please feel free to contact us for all your research requirements and find out why PRIZMA Agency is your reliable partner in research.