As one of the leading agencies in BiH for marketing, media and social research, Prism Research provides full services that include all phases of research, from the design to the presentation of results.

Our experts design and conduct various types of research, including applied and theoretical social research, marketing,advertising research, media research, as well as policy studies and analysis. Through various methods of data collection, such as quantitative research (surveys) and qualitative research (focus groups, interviews), we ensure that collected information is reliable and relevant to the needs of our clients.

Prism Research also offers highly sophisticated statistical data analysis, modeling, policy analysis and desk analysis, providing a deeper insight into public opinion and the market. Regardless of the needs of our clients, we have extensive experience in research such as product testing, mystery shopping, advertising research, consumer satisfaction, marketing segmentation and much more.

Prism Research uses the most modern research methodologies and tools, providing reliable results and solutions that will help our clients make informed business decisions. Our team of experts is here to provide our clients with full support through all phases of research, from planning to interpretation of results.

When our clients face business challenges, Prism Research is here to help our clients see their business problems through the prism of data obtained through scientific research.

Prism Research provides full expertise and experience in conducting various types of research, based on the ability to collect, analyze and interpret high-quality data to provide valuable insights, statistics and trends.

Prism Research uses surveys as the most widely used data collection methodology for market research, social and media research and public opinion research, providing its clients with high-quality advice in survey design, methodology, questionnaire design, sampling, statistical analysis and reporting.

Regarding the analysis, we would like to highlight Prism Research’s capabilities in data analysis and providing actionable recommendations based not only on data and statistical analysis, but also on qualitative analysis, as well as desk research analysis.

In market research, we specialize in understanding all kinds of aspects of different consumer behaviors and preferences, especially market trends, market segmentation, target audiences and market insights.

As for public opinion research, Prism Research specializes in measuring opinions and attitudes on various issues.

Based on all high-quality data, Prism Research has the ability to provide useful insights, strategic recommendations, data-driven decision-making and solutions.

Prism Research works very hard to ensure rigorous and accurate data collection and analysis, conducted through the use of very rigorous methodology, sophisticated research design, sampling techniques, and statistical validity and analysis.

Prism Research offers customized research solutions to meet the specific needs of clients through customized research, special solutions, customized methodologies and client-centered approaches.

In its 27 years of successful business, Prism Research has acquired knowledge and expertise in certain industries or sectors. This is why Prism Research can provide industry-specific research, sector expertise, vertical specialization and market intelligence.

Typical research projects

Typical research conducted by Prism Research & Consulting can be categorized into various types based on the nature of the research objectives, data collection methods, and the focus of the study. Here are some common types of research conducted by Prism Research & Consulting:

  1. Descriptive Research: Descriptive research aims to describe and measure characteristics of a target market or population. It focuses on collecting data about current market conditions, consumer demographics, preferences, and behaviors. Surveys, interviews, and observational methods are commonly used in descriptive research.
  2. Exploratory Research: Exploratory research is conducted when there is a need to explore a problem or phenomenon in-depth, gain insights, and generate hypotheses. It aims to provide a better understanding of consumer attitudes, motivations, and perceptions. Exploratory research often involves qualitative methods such as interviews, focus groups, or ethnographic research.

  3. Causal Research: Causal research investigates cause-and-effect relationships between variables. It aims to determine how changes in one variable impact another. Experimental research, where variables are manipulated and controlled, is commonly used in causal research to establish causality.

  4. Cross-Sectional Research: Cross-sectional research collects data at a single point in time to provide a snapshot of a specific market or population. It examines different variables simultaneously and allows for comparisons between different groups. Surveys and questionnaires are often used in cross-sectional research.

  5. Longitudinal Research: Longitudinal research involves collecting data from the same sample or population over an extended period. It enables the analysis of trends, changes, and patterns over time. Longitudinal research can provide insights into consumer behavior, market dynamics, and the effectiveness of marketing strategies.

  6. Quantitative Research: Quantitative research involves the collection and analysis of numerical data. It focuses on generating statistical results and drawing conclusions based on objective measurement. Surveys, experiments, and data analysis techniques are commonly used in quantitative research.

  7. Qualitative Research: Qualitative research aims to understand consumer perceptions, motivations, and behaviors in-depth. It involves collecting non-numerical data through methods like interviews, focus groups, or observational research. Qualitative research provides rich insights and helps uncover underlying reasons behind consumer actions.

  8. Primary Research: Primary research involves collecting data directly from the source for a specific research purpose. It can include surveys, interviews, focus groups, or observations. Primary research is tailored to address specific research objectives and is conducted by the researchers themselves or through research agencies.

  9. Secondary Research: Secondary research involves gathering and analyzing existing data from secondary sources, such as reports, publications, databases, or market intelligence. It helps in understanding market trends, industry benchmarks, competitor analysis, and historical data without conducting new data collection.

  10. Online Research: Online research refers to conducting market research activities through online platforms and tools. It can include online surveys, social media monitoring, web analytics, and online communities. Online research offers scalability, cost-effectiveness, and the ability to reach geographically diverse audiences.

Data collection techniques

Prism Research & Consulting is using a variety of methodologies to collect data and gather insights about relevant information in its research projects. Here are description of some of the most common methodologies used in research projects conducted by Prism Research & Consulting:

  1. Surveys: Surveys involve collecting data by asking a series of questions to a sample of individuals or organizations. Surveys can be conducted through various channels, such as online surveys, telephone interviews, face-to-face interviews, or mailed questionnaires.

  2. Interviews: Interviews involve conducting in-depth conversations with individuals or key stakeholders to gather qualitative data and insights. Interviews can be structured (following a set of predetermined questions) or unstructured (allowing for open-ended discussions).

  3. Focus Groups: Focus groups bring together a small group of individuals (typically 6 to 12) to participate in a facilitated discussion. This method enables researchers to explore opinions, attitudes, and perceptions in a group setting and observe group dynamics.

  4. Observational Research: This methodology involves observing and recording consumer behavior in real-world settings. Researchers may observe people’s actions, interactions, and decision-making processes in stores, public spaces, or other relevant environments.

  5. Ethnographic Research: Ethnographic research involves immersing researchers in the natural environments of consumers to gain deep insights into their behaviors, habits, and cultural influences. This method often involves long-term observation and participation.

  6. Experimental Research: Experimental research involves manipulating variables to study cause-and-effect relationships. Researchers create controlled settings and test different hypotheses to understand how specific factors impact consumer behavior.

  7. Secondary Research: Secondary research involves analyzing existing data and sources, such as reports, studies, databases, and market intelligence. It helps gather information already available to gain insights without conducting primary research.

  8. Data Analysis: This methodology involves analyzing existing data sets to identify patterns, trends, and correlations. Statistical techniques, such as regression analysis, cluster analysis, and factor analysis, may be employed to draw conclusions.

  9. Online Monitoring and Social Listening: With the rise of social media and online platforms, researchers can monitor and analyze digital conversations and online behavior to gain insights into consumer sentiment, preferences, and trends.

  10. Data Mining and Big Data Analytics: Data mining involves exploring large datasets to uncover patterns, relationships, and insights that may not be apparent through traditional analysis methods. Big data analytics involves analyzing vast amounts of structured and unstructured data to derive meaningful insights.

Public Opinion Polls and Social Research

Prism Research & Consulting is known as leader in Public Opinion Polls and Social Research in Bosnia and Herzegovina. Public opinion polls and social research encompass a range of methodologies to gather data and insights about people’s attitudes, opinions, and behaviors in relation to social and political issues. Here are some common types of public opinion polls and social research codnducted by Prism Research & Consulting:

  1. Opinion Surveys: Opinion surveys involve collecting data from a sample of individuals to measure their attitudes, beliefs, and opinions on specific topics. These surveys often use questionnaires with closed-ended or Likert scale questions to quantify responses.

  2. Political Polls: Political polls focus specifically on measuring public opinion and preferences related to political candidates, parties, or policy issues. They aim to gauge voting intentions, approval ratings, or public sentiment regarding political figures and their platforms.

  3. Social Attitude Surveys: Social attitude surveys explore people’s views and perspectives on social issues such as gender equality, racial discrimination, LGBTQ+ rights, or environmental concerns. They help understand societal attitudes and track changes over time.

  4. Tracking Surveys: Tracking surveys are conducted repeatedly over a specified period to monitor changes in public opinion and track trends. They allow researchers to observe shifts in attitudes and behaviors over time and assess the impact of events or campaigns.

  5. Public Opinion Focus Groups: Focus groups bring together a small group of individuals to engage in guided discussions on specific topics. In the context of public opinion research, focus groups allow for in-depth exploration of attitudes, values, and perceptions within a group setting.

  6. Social Media Analysis: Social media analysis involves monitoring and analyzing conversations, sentiments, and trends on platforms such as Twitter, Facebook, and Instagram. It provides insights into public opinion, emerging issues, and sentiment analysis of online communities.

  7. Qualitative Interviews: Qualitative interviews delve into individuals’ experiences, perspectives, and attitudes through in-depth one-on-one conversations. They allow for a deeper exploration of complex issues and provide rich qualitative insights.

  8. Content Analysis: Content analysis involves systematically analyzing written, audio, or visual content, such as news articles, speeches, or social media posts. It helps researchers understand prevailing narratives, media coverage, and public discourse on specific topics.

  9. Public Consultations: Public consultations involve soliciting input and feedback from the public on policy issues, proposed regulations, or community initiatives. They can take the form of town hall meetings, public hearings, or online platforms to gather diverse opinions and involve the public in decision-making processes.

Media Research Projects implemented by Prism Research & Consulting

Prism Research & Consulting has experience in conducting of various methodologies to study the impact, effectiveness, consumption, and audience behavior in relation to different forms of media. Here are some common types of media research:

  1. Audience Measurement: Audience measurement involves quantifying the size, composition, and characteristics of media audiences. It includes methods like ratings, viewership metrics, readership surveys, or online analytics to determine the reach and engagement of media content.

  2. Media Content Analysis: Content analysis examines the characteristics, themes, and messages conveyed through media content. Researchers analyze texts, images, or audiovisual material to identify patterns, framing, or biases in news articles, TV shows, films, advertisements, or social media posts.

  3. Media Effectiveness Research: Media effectiveness research assesses the impact and effectiveness of media campaigns or advertising on target audiences. It involves measuring brand awareness, message recall, attitudes, or behavioral changes resulting from exposure to specific media content.

  4. Media Usage and Consumption Studies: These studies aim to understand how audiences engage with different media platforms, channels, and devices. They explore media consumption habits, usage patterns, multi-platform behavior, or time spent with specific media outlets or content types.

  5. Media Habits and Preferences Research: This type of research investigates the preferences, habits, and motivations of media consumers. It aims to understand why and how people choose specific media sources, genres, formats, or platforms and explores factors influencing media selection.

  6. Media Ethnography: Media ethnography involves immersive and observational research methods to understand media practices and behaviors in natural settings. Researchers may observe how individuals interact with media in their daily lives, including TV viewing habits, social media engagement, or mobile device usage.

  7. Media Reception Studies: Reception studies explore how audiences interpret, make meaning, and respond to media content. Researchers may conduct interviews, focus groups, or surveys to understand audience interpretations, perceptions, or emotional responses to media messages.

  8. Media Framing Analysis: Framing analysis examines how media coverage and narratives shape public perception and understanding of events or issues. Researchers analyze news articles, headlines, or editorial content to identify dominant frames, biases, or discourses employed by media outlets.

  9. Social Media Research: With the rise of social media platforms, research methods focus on understanding user behaviors, content diffusion, and social network dynamics. Researchers analyze trends, sentiments, or user-generated content to gain insights into online conversations, influencers, or community dynamics.

  10. Media Economics and Market Research: Media economics and market research study the business aspects of media industries. They examine market trends, advertising expenditures, audience segmentation, or revenue models to inform strategic decisions for media organizations.