{"id":2966,"date":"2024-03-05T20:11:51","date_gmt":"2024-03-05T20:11:51","guid":{"rendered":"https:\/\/prismresearch.ba\/home\/"},"modified":"2024-04-04T20:36:43","modified_gmt":"2024-04-04T20:36:43","slug":"home","status":"publish","type":"page","link":"https:\/\/prismresearch.ba\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tWelcome to the realm viewed through the prism of research!\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Public opinion research agency<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The prism has always been the primary symbol of analyticality in the world we live in. That’s why we founded a company called Prism Research & Consulting 27 years ago. Our mission is not to see the world as it seems, but to see it through the ‘research prism’, to break it down into invisible component factors and see it as it truly is. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJoin the team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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For reliable and timely business decisions, reliable data is essential. Let us assist you, from general to tailored solutions, from problem formulation to resolution. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Public opinion research <\/h2>\n \t\t \t

Public opinion research in Bosnia and Herzegovina is our hallmark. We are the leader in the number of public opinion surveys conducted over our more than 27 years of existence and work. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Marketing research <\/h2>\n \t\t \t

We assist companies to better understand market situations, market trends and consumer preferences utilizing various methods and tools of marketing research, employing sophisticated statistical analyses and models. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Social research <\/h2>\n \t\t \t

Prism Research & Consulting is a leader in the number of fundamental and applied social research projects conducted in Bosnia and Herzegovina and across the wider region. This is best evidenced by the roster of top universities and research institutions and organizations with whom we collaborate. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Media research <\/h2>\n \t\t \t

We specialize in measuring viewership, analyzing media content, and advertising effectiveness. We provide insights into media consumption, audience habits, and analysis of media trends to inform the communication strategies of our clients. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Consulting <\/h2>\n \t\t \t

Prism Research & Consulting is a full-service agency that provides its clients with a secure and reliable consulting process for making important business decisions based on carefully defined problems, research objectives, data collection, analysis, and interpretation.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Reliability and Quality\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Years of experience<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Why choose Prism Research & Consulting?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prism Research & Consulting -
Trusted company with over 27 years of experience!<\/span><\/span><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prism Research & Consulting started its operations in the previous millennium, in the last century, way back in 1996, as one of the first professional Bosnian-Herzegovinian agencies for marketing, media, and social research, as well as public opinion polling.<\/p>\n

In the past 27 years of successful operation, Prism Research & Consulting has conducted over 700 research projects for more than 300 different clients, not only in Bosnia and Herzegovina but also in other countries across the former Yugoslavia region (Slovenia, Croatia, Serbia, Montenegro, North Macedonia, Kosovo). These research projects involved various survey methods and interviewed over 700,000 citizens of these countries. <\/p>\n

In recent years, Prism Research & Consulting has evolved into a regional company with the capacity to independently conduct research, as well as collaborate with partners, simultaneously not only in Bosnia and Herzegovina but also across a wider area including Croatia, Serbia, Montenegro, Kosovo, North Macedonia, and Albania.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Countries<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Clients<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Participants<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Participants<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Working with leading global companies<\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Proud to work with over 300 different companies<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tMarketing research\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you know how public opinion research can shape your marketing strategy?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n By better understanding the target audience <\/h4>\n \t\t \t

We conduct comprehensive research to gain insight into the attitudes, beliefs, and preferences of your target audience. Based on this data, you tailor your marketing messages and strategies to better align with consumer needs.\n\n \n\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Tracking trends and changes in perception <\/h4>\n \t\t \t

We analyze research results to identify trends and changes in your users' perception. Based on this information, you tailor your marketing campaigns to respond to the dynamic needs of the market.\n\n \n\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Competitive advantage <\/h4>\n \t\t \t

Based on detailed research, you will gain key insights into public attitudes, opinions, and trends related to your industry and competition. This will enable you to better position yourself in the market and gain competitive advantages. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n Optimizing communication channels <\/h4>\n \t\t \t

Familiarize yourself with the preferences and communication channels of your target audience and optimize the distribution of your marketing messages to ensure they reach consumers through the most effective channels.\n\n\n<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n The importance of informed decisions <\/h4>\n \t\t \t

You will be able to make informed decisions based on verified information, data, and the actual needs and desires of your target audience. This will help you better direct your marketing efforts and achieve better results. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n Adapt the brand strategy <\/h4>\n \t\t \t

Based on public opinion research, tailor the way your target audience perceives your brand. Your goal is to build a positive perception and consumer loyalty through an adapted brand strategy.\n\n \n<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\tOur research\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shaping the future with quality data\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unlock your market potential. Knowledge, expertise, and insights that help you understand where to play and how to win.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEXPLORE OUR SUCCESSES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Q&A<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Frequently asked questions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here you can find answers to frequently asked questions about our company, the services we provide, and other relevant information. Feel free to send an inquiry for any additional questions you may have.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat is Prism Research & Consulting?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Prism Research & Consulting is a reputable agency specializing in public opinion, marketing, and media research, combining nearly three decades of experience with a team of expert researchers to provide high-quality research solutions to its clients. Our commitment to transparency, integrity, and high-quality standards makes us the most reliable partner in public opinion, social, marketing, and media research, both in Bosnia and Herzegovina and across the wider region.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Prism Research & Consulting conducts various types of research, including social, marketing, media, and public opinion research. Our team of experts covers a wide range of research areas to provide comprehensive solutions to clients. Our business model is based on offering research-based consulting to our clients to make the best and most reliable business decisions. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Prism Research & Consulting has an impressive 27 years of experience in the research industry. From our humble beginnings in 1996 to now, we have become one of the leading agencies in Bosnia and Herzegovina and the region. Over the years, we have acquired rich knowledge and experience that enables us to provide top-notch research solutions to our clients. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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We utilize various research methods, including quantitative and qualitative approaches such as CAPI, CATI, CAWI, and online surveys, interviews, focus groups, and social media analysis. Our aim is to tailor the research methodology to the specific needs of clients to ensure relevant and reliable results. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Prism Research & Consulting conducts research not only in Bosnia and Herzegovina but also across the region. Our geographical coverage includes countries of the former Yugoslavia, including Slovenia, Croatia, Serbia, Montenegro, North Macedonia, Kosovo, and others. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Yes, Prism Research & Consulting is a full-service research agency. We provide a wide range of services, from research design, selection of the best data collection methods, complete statistical analysis, report generation, to result presentation. Our team of experts can assist you in every stage of the research process to obtain relevant and reliable information for your business needs. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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We are always open to collaboration and contributions to joint research. Here’s how you can become part of our research team and contribute to our work: <\/p>\n

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  1. Full-time Research Team Member: We regularly open competitions for researcher positions in our agency. By joining our team, you have the opportunity to participate in all stages of public opinion research, from planning to result analysis.<\/strong> <\/li>\n
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    Become a Freelance Associate: If you prefer flexibility and freelance work, apply for our continuously open competition for the position of freelance associate, which includes tasks such as surveying and interviewing.<\/strong><\/p>\n<\/li>\n

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    Become a Panel Member: If you wish to regularly participate in our research as a respondent, you can register as a member of our participant registration panel. This way, you can contribute to important research projects and influence informed decision-making.<\/strong> <\/p>\n<\/li>\n<\/ol>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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    In accordance with the Law on the Protection of Personal Data of Citizens of Bosnia and Herzegovina, as well as industry ethical codes (such as ESOMAR), Prism Research & Consulting d.o.o., as a responsible company that collects various data from respondents and participants in the surveys it conducts, protects all personal data of participants from any unauthorized access, traffic, or use, except for the stated research purposes. We pay special attention to protecting the anonymity of research participants. Under no circumstances can the responses provided by participants in the research be linked to their identity data. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Do you have a business inquiry for us?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Feel free to reach out, and we’ll contact you as soon as possible!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t\t\n\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t