Prizma Research & Consulting

About us

"Reliability and Quality"

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Years of experience

Why choose us

Prism Research & Consulting -
Trusted company with over 27 years of experience!

Prism Research & Consulting started its operations in the previous millennium, in the last century, way back in 1996, as one of the first professional Bosnian-Herzegovinian agencies for marketing, media, and social research, as well as public opinion polling.

In the past 27 years of successful operation, Prism Research & Consulting has conducted over 700 research projects for more than 300 different clients, not only in Bosnia and Herzegovina but also in other countries across the former Yugoslavia region (Slovenia, Croatia, Serbia, Montenegro, North Macedonia, Kosovo). These research projects involved various survey methods and interviewed over 700,000 citizens of these countries.

In recent years, Prism Research & Consulting has evolved into a regional company with the capacity to independently conduct research, as well as collaborate with partners, simultaneously not only in Bosnia and Herzegovina but also across a wider area including Croatia, Serbia, Montenegro, Kosovo, North Macedonia, and Albania.

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Our promise to our clients

Openness and Transparency

We guarantee our clients complete openness and transparency in all stages of the research. At every phase of the research, our clients have timely information about the research itself, as well as the opportunity for timely insight, monitoring, and control of all aspects of the research implementation.

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Honesty and
integrity

In today’s world of ‘alternative’ facts, it is crucial to have trust in those who provide you with data and information upon which you base key decisions in your business. Our company is built on trust and integrity. Throughout our 27 years of operation, we have successfully fostered and upheld a culture of integrity in all our activities. The best evidence of this is some of our clients with whom we have been collaborating for over two decades. In this way, we maintain a reputation as a reliable and responsible company with a positive social impact.

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Quality
control

In opinion, attitude, knowledge, and behavior research, the ‘best-kept secret’ of the entire research industry is often forgotten: what happens between respondents and interviewers is one of the most crucial aspects of research that significantly influences the quality of the collected data. Unfortunately, this part of the research is the least transparent and explored. We are often obsessed with data, databases, sophisticated analyses, often forgetting how these data were obtained and how reliable they are. Therefore, Prism Research & Consulting emphasizes uncompromising quality control in the recruitment, selection, training, monitoring, and supervision of interviewers at the forefront of its offering. This is especially important today in fundamental social and marketing research.

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Value for
money

Any type of research, including marketing, media, and social research, is very expensive. That’s why Prism Research & Consulting strives to provide its clients with the best value for the money invested in the conducted research. Prism Research & Consulting achieves this by engaging exclusively its own resources, staff, researchers, interviewers, supervisors, and its own technological infrastructure at every stage of the research. Prism Research & Consulting is one of the pioneers of research in Bosnia and Herzegovina and the wider region in using the latest technologies that significantly contribute to improving the quality of data collection and analysis. However, the best investment in research is when you get data from the research that you can trust and rely on.

More

Our promise to our clients

Openness and Transparency

We guarantee our clients complete openness and transparency in all stages of the research. At every phase of the research, our clients have timely information about the research itself, as well as the opportunity for timely insight, monitoring, and control of all aspects of the research implementation.

More

Honesty and integrity

In today’s world of ‘alternative’ facts, it is crucial to have trust in those who provide you with data and information upon which you base key decisions in your business. Our company is built on trust and integrity. Throughout our 27 years of operation, we have successfully fostered and upheld a culture of integrity in all our activities. The best evidence of this is some of our clients with whom we have been collaborating for over two decades. In this way, we maintain a reputation as a reliable and responsible company with a positive social impact.

More

Quality control

In opinion, attitude, knowledge, and behavior research, the ‘best-kept secret’ of the entire research industry is often forgotten: what happens between respondents and interviewers is one of the most crucial aspects of research that significantly influences the quality of the collected data. Unfortunately, this part of the research is the least transparent and explored. We are often obsessed with data, databases, sophisticated analyses, often forgetting how these data were obtained and how reliable they are. Therefore, Prism Research & Consulting emphasizes uncompromising quality control in the recruitment, selection, training, monitoring, and supervision of interviewers at the forefront of its offering. This is especially important today in fundamental social and marketing research.

More

Value for money

Any type of research, including marketing, media, and social research, is very expensive. That’s why Prism Research & Consulting strives to provide its clients with the best value for the money invested in the conducted research. Prism Research & Consulting achieves this by engaging exclusively its own resources, staff, researchers, interviewers, supervisors, and its own technological infrastructure at every stage of the research. Prism Research & Consulting is one of the pioneers of research in Bosnia and Herzegovina and the wider region in using the latest technologies that significantly contribute to improving the quality of data collection and analysis. However, the best investment in research is when you get data from the research that you can trust and rely on.

More
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Our story

The true value of quality and reliable data.

“Prism Research & Consulting provides its clients with the richest institutional memory of research conducted in the past 27 years in Bosnia and Herzegovina, as well as exceptional insights into the domestic and regional social, economic, and political situation.”

Prism Research & Consulting comprises a highly experienced team of both full-time and part-time researchers, experts in various fields (social, marketing, media, and public opinion research, analysis, statistical analysis, policy analysis, studies, and reports), as well as a network of several hundred freelance collaborators: interviewers, coordinators, supervisors across Bosnia and Herzegovina and the region.

We provide our clients with reliable and accurate research solutions in every phase of the research process: from research design, data collection and processing, statistical analysis, to comprehensive reporting and presentation of credible and trustworthy research results.

What sets us apart from most other agencies in Bosnia and Herzegovina is our extensive experience and expertise in social, marketing, and media research in Bosnia and the region, our specialization in public opinion polling, our ethical code based on uncompromising quality control, our business model grounded in values of full openness, transparency, honesty, integrity of the research process, and social responsibility, and last but not least, our commitment to providing real value for money to our clients.

Do you have a business inquiry for us?

Feel free to reach out, and we’ll contact you as soon as possible!

Join the research community

Be part of something important! Your opinions, your views are very important. Let your voice be heard. Make a significant contribution to understanding and shaping opinions, policies, and products. Start a career as a researcher or participate as a respondent in various research studies from the comfort of your home and receive appropriate rewards for it.

Rules and rewards

ja_Mislim

ja_Mislim! is an online platform that provides access to social, marketing, media research, and public opinion polls in Bosnia and Herzegovina and beyond. Participation in such research enables all participants, citizens, and consumers to express their opinions on various social issues, products, and services.

For participating in each survey, participants are rewarded with a special incentive in the form of e-vouchers or coupons immediately upon completing the survey.

  • Rules

According to the Law on Personal Data Protection of citizens of Bosnia and Herzegovina, Prism Research & Consulting d.o.o., as the data owner collected within the online platform ja_Mislim!, protects all personal data of participants from any unauthorized access, trafficking, or use, except for the stated research purposes. Special attention is given to protecting the anonymity of participants in the research. In no way can the responses provided by participants in the surveys be linked to their identity data.

The data collected in the research will be used exclusively for the purpose of group statistical analysis. The results of these analyses are available to our clients in the form of charts, tables, and other statistical data presentation methods.

As for the personal data of participants, it is only used in creating your account or profile, so that we can securely issue all rewards for participating in our surveys.

For participation in the online platform ja_Mislim!, registration is required.

During registration, some personal contact information of participants is provided because without this data, invitations to participate in surveys cannot be sent, nor can rewards be issued.

  • Rewards for participating in the panel

Participation in each survey will be rewarded with an e-voucher or coupon equivalent in convertible marks.

Participants receive e-vouchers or coupons in the form of a code or password on their mobile phones or via email. These e-vouchers or coupons can be used at stores such as DM, Bingo, and others across Bosnia and Herzegovina. Some e-vouchers or coupons may be paid out in the form of top-ups for any prepaid account, on any mobile phone, with all major telecom operators in Bosnia and Herzegovina.

Payment via e-vouchers is usually made within 24-48 hours after completing participation in the survey.

Receiving e-vouchers, coupons does not entail any costs on the participant’s side. E-vouchers are sent to the participant’s mobile phone via SMS/Viber message, or via email.

In case of any questions or doubts, please contact us via message at info@prismresearch.ba.

Please join us on the online platform ja_Mislim.